The specialization the category skipped
Built only for electricians — because nobody else bothered.
Every missed-call tool out there says “home services” and lists eight trades. Two companies that actually owned the electrician lane left it for car dealerships. That leaves your trade’s language — panels, chargers, service calls, permits, estimate follow-up — unclaimed. We claimed it.
Your trade, not “home services”
The competition serves eight trades with one generic script. We speak panels, service upgrades, EV chargers, generators, permits, and estimate follow-up — the words your customers already use.
Your whole revenue loop
Capture the missed call, reply and qualify, book it, follow up the estimate, remind the customer, earn the review. Not one feature — the entire path from ring to review.
A person who gets the work
Set up and run by someone who understands how electrical jobs actually get won and lost — on your existing number, month-to-month, answering when you text.
A day on the tools
Four moments you’re losing money — and where Mainline steps in.
You can’t be on the tools and on the phone at once. Here’s what the system quietly handles while your hands are full.
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The service call you couldn’t grab
Hands on a hot panel, phone buzzing in your pocket. The homeowner with the tripping breaker gets a text back in your voice before they call the next electrician.
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The EV-charger lead from the website
A form comes in while you’re on a roof. It’s answered in under a minute, qualified — 60A? sub-panel? where’s the meter? — and booked, not left to go cold.
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The panel-upgrade estimate from last week
That four-figure bid you wrote and never heard back on gets a polite nudge on a schedule — and stops the second they reply, so you look sharp, not pushy.
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The finished job this afternoon
You pack up and drive off; the customer gets asked how it went. The happy ones get a one-tap path to the Google review that wins you the next job on the street.
What electricians ask us
I’m a one-truck shop. Is this overkill?
It’s the opposite — a one- or two-person shop is exactly who loses the most calls, because there’s no office to catch them. Mainline is the office you don’t have, without hiring one.
I already use a text-back widget. How is this different?
Most widgets send one text and stop. Mainline runs the whole loop — qualifying, booking, estimate follow-up, reminders, and reviews — and a real person tunes it for your shop instead of handing you software to babysit.
Do you only work with electricians?
For now, yes — on purpose. Specializing lets every message sound like it came from an electrician’s office. We may extend to adjacent trades later, but electricians are who we’re built for today.
Will it give customers electrical advice or quote prices?
No. It responds fast, qualifies the job, and books it. Technical questions and pricing go straight to you — the system never pretends to be the electrician or puts a number in a customer’s text.
What does it cost, and am I locked in?
It’s month-to-month with no contract, and we’ll talk real numbers on the audit call rather than make you chase a price. If it isn’t putting recovered jobs on your calendar in the first 30 days, you don’t pay the next month.
Free Revenue Recovery Audit
See what your own phone is dropping.
The Revenue Recovery Audit is a 3-minute look at your own missed calls and reviews. No pitch deck, no obligation. If there’s nothing leaking, we’ll tell you that.
If it doesn’t put recovered jobs on your calendar in the first 30 days, you don’t pay the next month. Simple as that.
Month-to-month. No contract. A real person, not a bot.